Eye Street Solutions
When heavyweight web and mobile tech developer Eye Street Solutions came to KM for design direction, the opportunity was inspiring and challenging. They asked us to design a stronger brand identity and refresh of their visual language. Our challenge was to implement an incisive design to
renew and revitalize the brand, maintain brand consistencies and standards, and create a more intuitive flow for the brand architecture. Approaching the redesign, we wanted to bring things together on two fronts. First, we focused on the user experience and secondly, we wanted to ensure the brand would push content in a way that was aligned with user behaviors. The result is a super-intuitive browsing experience that re-establishes brand relevance with critical stakeholders and allows users to view products and services through a visually engaging content stream that better connects consumers to the world of Eye Street.
Responsive Design for Mobile/ Tech sector Information architecture
UX and intuitive navigation
Content Management System Multi-segment analytics